High Bar Brands was founded to function as the parent company of multiple aftermarket heavy-duty trucking brands. I created a cohesive overarching identity, as well as refinements to the already established brands and sub-brands. Collateral had to be created to resonate with both large fleets and independent truck operators, as well as our network of thousands of distributors that sell our products.

In addition to the brand, new marketing business development plans were discussed and executed under my direction (and often my direct implementation).

I established an Amazon storefront from the ground up as an additional revenue stream. It is now 95% autonomous, bringing in $350k in revenue annually (and growing) with virtually zero ongoings costs to the bottom line.