Rochester Youth Baseball Association (RYBA) needed a way to make their brand a lot more fun for all forward-facing connections (such as social media and the ball games themselves), while also not losing their professional corporate identity that was at the forefront of all formal letters, sponsorship paperwork, and other other legal documents.

The solution was a fresh look and brand for the baseball teams and all marketing collateral, while the original brand was refined and maintained as the corporate side of their identity.

The result was a noticeable spike in both house and traveling sign-ups in the year immediately following the launch of the Tornadoes.