It was an honor to be on the team selected to turn Minneapolis into GyMNastics City for the US Olympic trials. Bouncing back and forth between three core brands—and their respective messaging—while keeping everything cohesive and user-friendly was a fun and challenging experience. 

Final deliverables included large format print design & signage across the downtown cityscape, small format pieces for personal fan use and VIP experiences, digital advertising campaigns, and more.

The end results speak for themselves: area restaurants and bars shattered previous records for weekend sales, and local hotels reported a surge in bookings that even surpassed the volume they saw during a quick, Swift visit from one of the world's greatest singer-songwriters.