Radisson Hotel Group wanted to update their core Radisson® brand to a much more welcoming and modern color palette, without losing the already established identity. The result was a natural and harmonious refinement that maintains ties to their Scandinavian foundation, while also adding versatility to compete in current times. The tagline Simply Delightful™ is a fresh brand pillar that resonates with both new and returning guests.

Additionally, the booking version of their website was given an overhaul to optimize UX/UI for both mobile & desktop to cutdown on steps to book, improving digital conversions tenfold across web & the mobile app.

I was fortunate to work on multiple projects for Radisson Hotel Group at my time with Teviot Creative, and we were so successful together that I also worked with them as an individual contractor on the entire brand rollout.